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Playboy Club Casino - the main sponsor of Hugh Hefner's empire
American culture in the 20th century was always one step ahead of the rest of the world in terms of openness and extravagance. She set the tone for the rest of the country. A landmark event in 1953 was the appearance best paying online casino australia of the cult magazine Playboy - the most beautiful girls in the world would fall into its pages for decades. And the symbol of the rabbit has brought success not only to the publishing house, but also to the gambling market.
American pop culture in London.
London is the gambling capital of Europe.
Atmosphere clubs.
Necklines and ponytails.
Change of perspective.
The Decline of an Empire
On the ruins.
American Pop Culture in London.
In 1966, a party was held in the upscale Mayfair district to celebrate the opening of the new Playboy Club casino. Many members of the aristocracy attended the event, including actor Peter Sellers, ballet dancer Rudolf Nureyev, and Princess Lee Radziwill.
Playboy Club Casino Building
The completion of 45 Park Lane, London's next entertainment center.
In 1968, the wedding of Roman Polanski and Sharon Tate was celebrated here. Visitors https://newzealandcasinosonline.co.nz/online-casinos-nz-dollars/ could often enjoy performances by American singer Sammy Davis Jr. while the dance floor was filled with stars on the level of British actress Joan Collins.
A couple of years after its opening, the Playboy Club turns out to be the largest and most successful casino in Europe. In the mid-1970s gambling becomes the main source of income Hugh Hefner, allowing the extravagant publisher is not just stay afloat, and party with even more scope. If the London casino had failed, then Playboy magazine could have ceased to exist.
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London - the gambling capital of Europe
For most of the 20th century casinos were forbidden in Britain. Then players could make legal bets only at racetracks and bookmaker's offices. Due to restrictions, underground casinos became very popular. And the biggest organizer of illegal gambling is considered John Aspinall. In 1958, they tried to arrest him, but he easily won the trial thanks to his influence.
The British government found another way to combat illegal casinos and legalized gambling in 1960. Since then, London has attracted the attention of investors who want to get to the wallets of the local nobility. Among them is Hugh Hefner.
In 1965, the American publisher sends his subordinate Victor Lowes in London - he had to find a suitable place for the casino. By this time the Playboy Club was already operating in Chicago, Miami, New Orleans, St. Louis, New York, Phoenix, Detroit and Baltimore.
The London club started Hugh Hefner's first casino.
In 1965, Victor Lohns turned his attention to the 10-storey building at 45 Park Lane at a cost of £800,000 - it had a gorgeous view from the Hilton Hotel. Hefner approved the decision and arranged a long-term lease. In 1966, on this site appears Playboy Club. The cost of the gambling enterprise was estimated at £1.5 million.
Hugh Hefner at the Playboy Club
Hugh Hefner on June 27, 1966 surrounded by "bunnies" before the start of the club in London
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Club atmosphere.
High brand recognition was its main thing. All the clubs followed the same style - the image of a rabbit was put on carpets, paintings, chips, matchboxes and so on. If a visitor from Chicago came to London, he had to feel at home. Hugh Hefner achieved this effect not only through recognizable entourage.
Chips in the casino Playboy Club
The reverse side of the chip in the Playboy Club.
Each member of the club was given a key with an individual number. It served as a kind of pass at the entrance. All the keys were hung up on a board with the words "In Playboy Club tonight. Guests felt part of the posh show, not just bystanders. It all started at the entrance with the familiar "bunny" phrase:
"Good evening, I'm your bunny Mary. May I see the Playboy key, please?"
Also, all of the clubs followed the same pricing and serving policy. For 50 cents, you could order a filet steak, a hamburger or any drink.
Initially, the target audience included bachelors. This was evidenced not only by the open uniforms of the staff, but also by the arrangement of the rooms. There were apartments and guest rooms on the upper floors. They were furnished specifically for single men based on the interior of Playboy's Penthouse Apartment.
Playboy's Penthouse Apartment room design
The design of the rooms was created on the basis of the assumed actions of playboys.
According to the authors' idea the bachelor is sure to return to the room with his girlfriend. The two armchairs at the entrance allow you to sit comfortably and have a little rest.
